Research Guides: Marketing: Find Articles

Find Articles

Business Source Complete
Covers all disciplines of business, including marketing, management, accounting, banking, and finance.

Standard & Poor's NetAdvantage- Industry Profiles
Click on the "Industry Surveys" tab at the top of the page to browse industry reports written by expert researchers.

SpringerLink
A database of scholarly journal articles that includes a module on business and economics.

Data Planet
Includes key economic indicators and statistics by subject, including financial and population data.
JSTOR (Business Collection Titles)
Click on Advanced Search ... Narrow by Discipline and/or Journal to limit just to business titles

Print Resources

SRDS: The Lifestyle Market Analyst - Includes market profiles by geographic area in the United States, lifestyle profiles based on interest and demographics, and consumer segment profiles such as Dual Income Households. Newest issue in reference
Household Spending: Who Spends How Much on What - Examines spending and demographics by product category
Best Customers: Demographics of Consumer Demand - Provides demographic data broken down by detailed product categories
International Marketing Data and Statistics - Offers country data on everything from advertising expenditures to consumer market sizes to trade data (updated annually; newest issue in reference)
Who Buys What - Details consumer markets by country, age group, income, education, and gender

Web Resources