Marketing

Online Reference Book:

• Business-to-Business Marketing 2020-2021 - Presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace.

Print Reference Books:

• Household Spending: Who Spends How Much on What - Examines spending and demographics by product category.
• Best Customers: Demographics of Consumer Demand - Provides demographic data broken down by detailed product categories.
• International Marketing Data and Statistics - Offers country data on everything from advertising expenditures to consumer market sizes to trade data (updated annually; newest issue in reference).
• Who Buys What - Details consumer markets by country, age group, income, education, and gender.