Writing for your audience is the first rule of plain language. You are writing to meet the needs of your audience in a way that makes sense to them and using language they feel comfortable with.
The first thing you need to do when considering your audience is to focus on what the reader want to know:
A couple of other questions you can ask yourself to get a sense of what the reader would need to know includes:
This will help readers understand what you are trying to communicate. For more information on active vs. passive voice, see the guidelines for using active voice.
The six main ways to organize your writing for plain language is to: