COMPANY PROFILES
- Business Source Ultimate
Use for MarketLine report (SWOT analyses), company profiles, newspaper articles and trade publications, academic journal articles
- Mergent Online—also covers international firms
Financial data (company and executive), equity analysis, competitors, news, report builder
- Standard & Poor’s NetAdvantage – Company profiles includes stock and industry analysis
- ValueLine (one specific computer in library, ask at the reference desk)
- Hoover’s Handbooks (print only): in reference collection
ANNUAL REPORTS
- Mergent
Company’s website—hint: look for a “corporate” or “investors” section
- SEC.gov (EDGAR filings—10-K or 10-K/A annual report and Def 14A for executive compensation)
SWOT ANALYSIS
INDUSTRY INFORMATION
Industry Profiles
Financial information on competitors – Mergent
Find financial ratios for your industry (on permanent reserve behind the Access Services desk)
Look up your industry code - http://www.census.gov/eos/www/naics/
Find statistics for your industry - http://www.census.gov/econ/isp/index.php
ECONOMIC STATISTICS