BADM 101: Introduction to Business

Resources for the BADM 101 course assignments

Find Articles for Company Analysis

Company Analysis

  1. Objective of Analysis or Executive Summary  
  2. Identify the Mission Statement/Goals/Beliefs
  3. Brief overview of History
  4. Find and identify competitors
  5. SWOT Analysis
  6. Financial Ratios/Profit and Loss Reports/Balance Sheet and Statement of Cash Flow
  7. Conclusion

1. Objective of Analysis or Executive Summary  

Take a look at the big picture, such as an industry profile.  Then drill down to the company.  Resource include:

  • Business Source Complete: https://library.und.edu/db/business-source-complete
    • Industry Search. For example, type in Restaurant Industry into the search box.
    • Company Profile Search.  At the top of the page, under “More”, select “Company Profiles” and type in the name of your company
    • Company search for articles. In the main search box, type in the name of your company.
  • Hoover’s Handbook of American Businesses
    • Available in print inside the library in the Reference Collection
    • Call Number: HG 4057.A28617
    • Scan the pages that you need for your company
  • Yahoo Finance: https://finance.yahoo.com/   

 

2. Identify the Mission Statement/Goals/Beliefs

  • Look at the company’s website
  • Use the company profile you found above in Business Source Complete

 

3. Brief overview of History

  • Find information in the company profile and on the company’s website

 

4. Find and identify competitors

  • Use Mergent Online library database- https://library.und.edu/db/mergent-online
  • Do a search for your company, then click on the “Competitors” tab
  • Information also available in company profile from Business Source Complete

 

5. SWOT Analysis

  • Use Business Source Complete Company Profile.
  • To find company profile, in Business Source Complete: at the top of the page, under “More”, select “Company Profiles” and type in the name of your company.
  • Also find information in national newspapers, such as the New York Times
  • Newspaper database: https://library.und.edu/db/proquest-databases

 

6. Financial Ratios/Profit and Loss Reports/Balance Sheet and Statement of Cash Flow

  • Use Mergent Online library database: https://library.und.edu/db/mergent-online
  • Type in the name of your company in the “Company Search” box and hit Go   
  • On company overview page, click on the tab for “Company Financials” and then the “Ratios” tab

 

7. Conclusion