Company Analysis
- Objective of Analysis or Executive Summary
- Identify the Mission Statement/Goals/Beliefs
- Brief overview of History
- Find and identify competitors
- SWOT Analysis
- Financial Ratios/Profit and Loss Reports/Balance Sheet and Statement of Cash Flow
- Conclusion
1. Objective of Analysis or Executive Summary
Take a look at the big picture, such as an industry profile. Then drill down to the company. Resource include:
- Business Source Ultimate: https://library.und.edu/db/business-source-ultimate
- Industry Search. For example, type in Restaurant Industry into the search box.
- Company Profile Search. At the top of the page, under “More”, select “Company Profiles” and type in the name of your company
- Company search for articles. In the main search box, type in the name of your company.
- Hoover’s Handbook of American Businesses
- Available in print inside the library in the Reference Collection
- Call Number: HG 4057.A28617
- Scan the pages that you need for your company
- Yahoo Finance: https://finance.yahoo.com/
2. Identify the Mission Statement/Goals/Beliefs
- Look at the company’s website
- Use the company profile you found above in Business Source Ultimate
3. Brief overview of History
- Find information in the company profile and on the company’s website
4. Find and identify competitors
- Use Mergent Online library database- https://library.und.edu/db/mergent-online
- Do a search for your company, then click on the “Competitors” tab
- Information also available in company profile from Business Source Ultimate
5. SWOT Analysis
- Use Business Source Ultimate Company Profile.
- To find company profile, in Business Source Ultimate: at the top of the page, under “More”, select “Company Profiles” and type in the name of your company.
- Also find information in national newspapers, such as the New York Times
- Newspaper database: https://library.und.edu/db/proquest-databases
6. Financial Ratios/Profit and Loss Reports/Balance Sheet and Statement of Cash Flow
- Use Mergent Online library database: https://library.und.edu/db/mergent-online
- Type in the name of your company in the “Company Search” box and hit Go
- On company overview page, click on the tab for “Company Financials” and then the “Ratios” tab
7. Conclusion